Tiny Giants Coffee

Small beans, loud personality

Tiny Giants roast micro-lots from small farms, and every farm has a story worth telling. Their bags didn’t tell any of them.

The problem

On a crowded shelf, the old brown bags with tidy little labels looked like everyone else’s. Customers bought a roast they loved once, then couldn’t find it again.

The process

We ran a two-day brand sprint in the studio with the roasting team and a worrying number of cupping spoons. By the end we had one rule: the bag has to work at 7am, half asleep.

So the roast number went big, the tasting notes went short and every farm got its own tiny giant character.

The result

Here’s what changed on the shelf:

Sales grew by forty percent in the first season. Regulars collect the characters, and the empty bags now hold everything from teabags to clothes pegs.