Journal

The best logos are a little mysterious. Here’s why we talk clients out of cramming the whole business into one tiny mark.

Five little things that make a Framer site feel hand-made, from CMS-powered menus to scroll effects that don’t make anyone seasick.

The secret to packaging that never makes it to the recycling bin, plus a few boxes we’re still secretly proud of.

Two days, one big wall, a lot of sticky notes and exactly the right number of biscuits. A peek behind the curtain.

A friendly, step-by-step way to find a name you’ll still like in ten years, even if every good domain seems taken.

Why we sometimes suggest launching quietly first, and how a soft opening can make the big day a lot less scary.

Most small brands need three colours, not nine. Here’s how to choose them, when to add more and a squint test that settles arguments.

A homepage has five seconds to answer three questions. What to keep, what to cut and a quick test to run on yours.

Nobody reads an About page to learn about you. They read it to decide whether to trust you. Here’s how to help them.

The best ten seconds of buying online happen before the product appears. How to plan the outside, the reveal and the keepsake.

Custom boxes need big orders. A rubber stamp, a roll of stickers and a paper band can do the same job for pennies.

“Make it pop” helps nobody. Four simple habits that turn vague reactions into notes a designer can act on the same day.