About us

Hello,
we’re Sunday.

S

A design studio of seven people and one dog in London. Since 2017 we’ve made brands, packaging and websites for bakers, booksellers, swim clubs and other independents who’d rather be loved than just known.

We're out for the day
in London
Replies within 24 hours, Monday to Friday.

Our story

2017

A kitchen table in Hackney

Mira and Tom were freelancing from Mira’s kitchen when the bakery downstairs needed a logo by Monday. They drew it on a Sunday and got paid in sourdough for a year. The name stuck.

2019

A door with our name on it

We moved into a room above a print shop on Mare Street, hired Ada and Ruth, and adopted Biscuit, who hasn’t missed a client meeting since.

2021

Websites join the family

Clients kept asking who would build their site. So we learned Framer, hired Kwame and started launching brands and websites together, with nothing lost in a handover.

2023

Four-day weeks

We moved to a four-day week and take turns, so the studio’s still open Monday to Friday. The work got sharper, the ideas got braver, and we haven’t missed a deadline because of it.

2026

60 brands and counting

Seven people, one dog and more than 60 launches later, some of our very first clients are still with us. The table’s bigger now. The coffee is still too strong.

The house rules

Rule 01

Research

Customers
before pixels.

Before a single sketch, we sit down with the people who buy from you. Every decision is backed by them, not our taste.

3+ interviews

Rule 02

Discovery

We fix the brief
before the design.

A half-day workshop to find the real problem, so you never pay for a beautiful answer to the wrong question.

Workshop

Competitor audit

One-page brief

A Steel Six paper shopping bag resting on a green velvet chair

Rule 05

Communication

Say it
straight.

Honest feedback, a clear price upfront and an update every Friday. You’ll never have to chase us.

Friday updates

Rule 03

Focus

Fewer jobs.
More care.

Every project is led by our senior team, start to finish.

6 projects a quarter

Rule 04

Craft

Boring brands
cost more.

Distinctive work gets remembered, so every campaign you run works harder.

3 routes + 1 wildcard

Rule 01

Research

Customers
before pixels.

Before a single sketch, we sit down with the people who buy from you. Every decision is backed by them, not our taste.

3+ interviews

Rule 02

Discovery

We fix the brief
before the design.

A half-day workshop to find the real problem, so you never pay for a beautiful answer to the wrong question.

Workshop

Competitor audit

One-page brief

A Steel Six paper shopping bag resting on a green velvet chair

Rule 05

Communication

Say it
straight.

Honest feedback, a clear price upfront and an update every Friday. You’ll never have to chase us.

Friday updates

Rule 03

Focus

Fewer jobs.
More care.

Every project is led by our senior team, start to finish.

6 projects a quarter

Rule 04

Craft

Boring brands
cost more.

Distinctive work gets remembered, so every campaign you run works harder.

3 routes + 1 wildcard

A note from the founders

“Every shop on the high street deserves a brand as good as what it sells.”

That’s the whole plan. It fits on a sticky note, and it’s been on our fridge since 2017.

Mira Hale & Tom Reeve, founders

A note from the founders

“Every shop on the high street deserves a brand as good as what it sells.”

That’s the whole plan. It fits on a sticky note, and it’s been on our fridge since 2017.

Mira Hale & Tom Reeve, founders

Seven humans, one dog

Everyone here designs, writes or builds, and everyone talks to clients. Hover a stamp to see how they spend their Sundays.

Everyone here designs, writes or builds, and everyone talks to clients. Each stamp says how they spend their Sundays.

On Sundays

Car-boot sales, hunting for old type specimens.

Mira Hale

Co-founder, creative director

On Sundays

Car-boot sales, hunting for old type specimens.

Mira Hale

Co-founder, creative director

On Sundays: Car-boot sales, hunting for old type specimens.

On Sundays

Cold lido swims, whatever the weather.

Tom Reeve

Co-founder, design director

On Sundays

Cold lido swims, whatever the weather.

Tom Reeve

Co-founder, design director

On Sundays: Cold lido swims, whatever the weather.

On Sundays

Keeping 40 houseplants alive. So far.

Ruth Clarke

Studio manager

On Sundays

Keeping 40 houseplants alive. So far.

Ruth Clarke

Studio manager

On Sundays: Keeping 40 houseplants alive. So far.

On Sundays

Sleeping. Also Monday to Thursday.

Biscuit

Head of morale

On Sundays

Sleeping. Also Monday to Thursday.

Biscuit

Head of morale

On Sundays: Sleeping. Also Monday to Thursday.

Room on the sheet

We’re hiring a mid-weight designer who loves type as much as we do. Try the stamp on for size, then send three things you made and one thing you love.

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