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Art direction & motion
Sunday Morning Radio
A cosy on-air look for a weekend radio show that is best enjoyed in pyjamas with a second croissant.
Client
SMR 94.1
Year
2024
Discipline
Art direction & motion
Deliverables
Art direction · Motion · 2024
Radio for slow weekend mornings
Sunday Morning Radio is a weekend show about music, breakfast and not much else. SMR 94.1 wanted the studio, socials and live streams to feel as cosy as the show sounds.
The problem
On air, the show was warm. On screen, it was a grey studio, a stock waveform and a playlist graphic someone remade by hand every Friday.
The process
We started with breakfast. A spinning coffee cup became the station’s ident, cut into short loops for streams and socials, and the studio got warm lamps, a rug and a proper toaster.
Then we built playlist covers that refresh themselves every week, so nobody loses another Friday to them.
The result
Streams went up, listeners started sending in breakfast photos, and the coffee cup is now the station’s unofficial mascot.
