(01) Independent design studio
Brands · Websites · Packaging
Booking Spring ’27
Sunday
Sunday
Hello! We’re a small, cheerful design studio making brands, websites and packaging that feel like a lazy Sunday morning: warm, easy and just a little bit delightful.
Selected work
Fresh off the press
Good Crumb Bakery:
a cheeky identity for a sourdough bakery that takes its bread very seriously
We drew a chunky, hand-stamped wordmark, a crust-coloured palette and a cast of opinionated loaves, then rolled it out across bags, boxes, aprons and one very famous tote.
Brand identity
Packaging
Illustration
Moonlit Swim Club:
a brand and booking site for a members-only night swim club
A moon-phase logo that changes with the calendar, a glowing deep-blue palette and a Framer site where members can book a lane in under a minute.
Brand identity
Web design
Signage
Fern & Fable Books:
a storybook identity for a tiny bookshop with a very big heart
We made a storybook monogram, hand-painted signage and bookmarks with tiny fables on the back that kids now trade like football cards.
Brand identity
Signage
Tiny Giants Coffee:
packaging for small beans with very loud personalities
Kraft bags with oversized roast numbers, a tiny giant character for every farm and tasting notes you can read with half-open eyes at 7am.
Packaging
Illustration
Brand identity
Services
What we do
From the first scribble to launch day, we deliver the whole paper round. Pick one, or grab the lot.
Brand Identity
Logos, colours, voice and all the little bits that make people say “oh, I know them!”
What’s inside
Strategy
Logo & identity
Tone of voice
01
p. 02
Brand Identity
Logos, colours, voice and all the little bits that make people say “oh, I know them!”
What’s inside
Strategy
Logo & identity
Tone of voice
01
p. 02
Websites & Framer
Friendly, fast websites built in Framer, so you can update them yourself without calling us at midnight.
What’s inside
UX & wireframes
Framer builds
CMS set-up
02
p. 04
Websites & Framer
Friendly, fast websites built in Framer, so you can update them yourself without calling us at midnight.
What’s inside
UX & wireframes
Framer builds
CMS set-up
02
p. 04
Packaging
Boxes, bags and labels that look great on a shelf and even better on a kitchen counter.
What’s inside
Structure
Illustration
Print production
03
p. 06
Packaging
Boxes, bags and labels that look great on a shelf and even better on a kitchen counter.
What’s inside
Structure
Illustration
Print production
03
p. 06
Art Direction
Photo shoots, illustration and campaigns with one clear idea and a very good snack table.
What’s inside
Photo shoots
Campaigns
Illustration
04
p. 08
Art Direction
Photo shoots, illustration and campaigns with one clear idea and a very good snack table.
What’s inside
Photo shoots
Campaigns
Illustration
04
p. 08
Motion & Social
Little animations and posts that stop the scroll for all the right reasons.
What’s inside
Animation
Social templates
Launch content
05
p. 10
Motion & Social
Little animations and posts that stop the scroll for all the right reasons.
What’s inside
Animation
Social templates
Launch content
05
p. 10
Pricing
Postage rates
Four ways to work with us, from a single project to a standing partnership. Prices are starting points; yours is fixed after a first chat.
01
Single Project
From
£3,500
per project
For a clearly defined website, branding, campaign or product design project.
What you get
Brand identity or a Framer website
Packaging or art direction
Fixed scope and price, agreed up front
One lead designer from start to finish
Two rounds of changes
Final files and a handover call
01
Single Project
From
£3,500
per project
For a clearly defined website, branding, campaign or product design project.
What you get
Brand identity or a Framer website
Packaging or art direction
Fixed scope and price, agreed up front
One lead designer from start to finish
Two rounds of changes
Final files and a handover call
02
Design Sprint
From
£2,000
per sprint
For focused work that needs to be finished within a short timeframe.
What you get
Campaigns, landing pages or a brand refresh
Motion and social content
Five working days, one clear goal
Kick-off workshop on day one
Daily progress check-ins
Final designs and files on day five
02
Design Sprint
From
£2,000
per sprint
For focused work that needs to be finished within a short timeframe.
What you get
Campaigns, landing pages or a brand refresh
Motion and social content
Five working days, one clear goal
Kick-off workshop on day one
Daily progress check-ins
Final designs and files on day five
03
Monthly Partner
From
£2,500
a month
For ongoing design support and continuous improvements.
What you get
Web updates and Framer site care
Social, motion, print and campaigns
Two design days a week
One shared request board
Fortnightly planning call
Pause or stop with 30 days’ notice
03
Monthly Partner
From
£2,500
a month
For ongoing design support and continuous improvements.
What you get
Web updates and Framer site care
Social, motion, print and campaigns
Two design days a week
One shared request board
Fortnightly planning call
Pause or stop with 30 days’ notice
04
Custom Engagement
Let’s talk
custom quote
For larger projects, multidisciplinary work or custom requirements.
What you get
Brand, web, packaging and motion together
Art direction and photo shoots
A team shaped around your brief
One project lead as your contact
Scope and timeline agreed before we start
04
Custom Engagement
Let’s talk
custom quote
For larger projects, multidisciplinary work or custom requirements.
What you get
Brand, web, packaging and motion together
Art direction and photo shoots
A team shaped around your brief
One project lead as your contact
Scope and timeline agreed before we start
All prices exclude VAT.
The guest list
Brands we’ve made friends with
Bakers, booksellers, swim clubs and start-ups. A few of the lovely brands we’ve helped feel a little more like Sunday. Hover a name to peek at the work.
Bakers, booksellers, swim clubs and start-ups. A few of the lovely brands we’ve helped feel a little more like Sunday.
Click anywhere. Each sticker is a fact about us.
We’re a small team of designers, writers and developers who genuinely like each other. We work with bakers, booksellers, swim clubs and start-ups.
We’re a small team of designers, writers and developers who genuinely like each other. We work with bakers, booksellers, swim clubs and start-ups.
Our Work Process
Here’s how it goes
Four steps, no mystery. Most projects take six to ten weeks, and you’ll always know which bit we’re on.
01 /
Week 1
Say hello
We grab a coffee (real or video) and you tell us everything: the big dream, the budget, the thing that keeps you up at night. We listen more than we talk, promise.
02 /
Weeks 2–3
Sketch it out
We cover a wall in scribbles, moodboards and half-mad ideas, then narrow them down together. You’ll see rough work early, on purpose.
03 /
Weeks 4–8
Make it real
Logos, packaging, websites, the lot. Designed properly, built properly and checked twice by people who get genuinely excited about kerning.
04 /
Week 9 onwards
Launch day
We hand everything over neatly labelled, pop something fizzy and stick around for the bits that come after launch. Small tweaks included.
01 /
Week 1
Say hello
We grab a coffee (real or video) and you tell us everything: the big dream, the budget, the thing that keeps you up at night. We listen more than we talk, promise.
02 /
Weeks 2–3
Sketch it out
03 /
Weeks 4–8
Make it real
04 /
Week 9 onwards
Launch day
Clients' Words
Kind words from lovely people
We keep these on the fridge. Please don’t tell our clients we read them out loud on Fridays.
[ Letters ]
Happy clients
Postcard from
Good Crumb Bakery
From
Priya Shah
Founder
To
Sunday Studio
“They turned our tiny bakery into the loudest shop on the street. Queues out the door, and the logo is on a tote bag my nan refuses to put down.”
[ Letter 01 ]
★ Sunday Post
Postcard from
Moonlit Swim Club
From
Tom Okafor
Marketing Lead
To
Sunday Studio
“Working with Sunday felt like a long lunch with very clever friends. We laughed a lot and launched on time. Honestly, both surprised us.”
[ Letter 02 ]
★ Sunday Post
Postcard from
Hello Plant Co.
From
Lena Voss
Owner
To
Sunday Studio
“Our new website is so easy to update that I now do it for fun on Sunday mornings, which feels extremely on brand.”
[ Letter 03 ]
★ Sunday Post
Postcard from
Paper Kite Cafe
From
Sam Rivera
Co-owner
To
Sunday Studio
“We came in with a napkin sketch and left with a brand our regulars actually talk about over dinner.”
[ Letter 04 ]
★ Sunday Post
Postcard from
Studio Stretch
From
Maya Chen
Founder
To
Sunday Studio
“Every deadline was met, every joke landed, and our booking page finally stopped scaring people away.”
[ Letter 05 ]
★ Sunday Post
Postcard from
Fieldnotes Records
From
Jonah Reid
Owner
To
Sunday Studio
“Our old site felt like a filing cabinet. The new one feels like a Sunday market, and the sales agree.”
[ Letter 06 ]
★ Sunday Post
Postcard from
Good Crumb Bakery
From
Priya Shah
Founder
To
Sunday Studio
“They turned our tiny bakery into the loudest shop on the street. Queues out the door, and the logo is on a tote bag my nan refuses to put down.”
[ Letter 01 ]
★ Sunday Post
Postcard from
Moonlit Swim Club
From
Tom Okafor
Marketing Lead
To
Sunday Studio
“Working with Sunday felt like a long lunch with very clever friends. We laughed a lot and launched on time. Honestly, both surprised us.”
[ Letter 02 ]
★ Sunday Post
Postcard from
Hello Plant Co.
From
Lena Voss
Owner
To
Sunday Studio
“Our new website is so easy to update that I now do it for fun on Sunday mornings, which feels extremely on brand.”
[ Letter 03 ]
★ Sunday Post
Postcard from
Paper Kite Cafe
From
Sam Rivera
Co-owner
To
Sunday Studio
“We came in with a napkin sketch and left with a brand our regulars actually talk about over dinner.”
[ Letter 04 ]
★ Sunday Post
Postcard from
Studio Stretch
From
Maya Chen
Founder
To
Sunday Studio
“Every deadline was met, every joke landed, and our booking page finally stopped scaring people away.”
[ Letter 05 ]
★ Sunday Post
Postcard from
Fieldnotes Records
From
Jonah Reid
Owner
To
Sunday Studio
“Our old site felt like a filing cabinet. The new one feels like a Sunday market, and the sales agree.”
[ Letter 06 ]
★ Sunday Post
Postcard from
Good Crumb Bakery
From
Priya Shah
Founder
To
Sunday Studio
“They turned our tiny bakery into the loudest shop on the street. Queues out the door, and the logo is on a tote bag my nan refuses to put down.”
[ Letter 01 ]
★ Sunday Post
Postcard from
Moonlit Swim Club
From
Tom Okafor
Marketing Lead
To
Sunday Studio
“Working with Sunday felt like a long lunch with very clever friends. We laughed a lot and launched on time. Honestly, both surprised us.”
[ Letter 02 ]
★ Sunday Post
Postcard from
Hello Plant Co.
From
Lena Voss
Owner
To
Sunday Studio
“Our new website is so easy to update that I now do it for fun on Sunday mornings, which feels extremely on brand.”
[ Letter 03 ]
★ Sunday Post
Postcard from
Paper Kite Cafe
From
Sam Rivera
Co-owner
To
Sunday Studio
“We came in with a napkin sketch and left with a brand our regulars actually talk about over dinner.”
[ Letter 04 ]
★ Sunday Post
Postcard from
Studio Stretch
From
Maya Chen
Founder
To
Sunday Studio
“Every deadline was met, every joke landed, and our booking page finally stopped scaring people away.”
[ Letter 05 ]
★ Sunday Post
Postcard from
Fieldnotes Records
From
Jonah Reid
Owner
To
Sunday Studio
“Our old site felt like a filing cabinet. The new one feels like a Sunday market, and the sales agree.”
[ Letter 06 ]
★ Sunday Post
Postcard from
Good Crumb Bakery
From
Priya Shah
Founder
To
Sunday Studio
“They turned our tiny bakery into the loudest shop on the street. Queues out the door, and the logo is on a tote bag my nan refuses to put down.”
[ Letter 01 ]
★ Sunday Post
Postcard from
Moonlit Swim Club
From
Tom Okafor
Marketing Lead
To
Sunday Studio
“Working with Sunday felt like a long lunch with very clever friends. We laughed a lot and launched on time. Honestly, both surprised us.”
[ Letter 02 ]
★ Sunday Post
Postcard from
Hello Plant Co.
From
Lena Voss
Owner
To
Sunday Studio
“Our new website is so easy to update that I now do it for fun on Sunday mornings, which feels extremely on brand.”
[ Letter 03 ]
★ Sunday Post
Postcard from
Paper Kite Cafe
From
Sam Rivera
Co-owner
To
Sunday Studio
“We came in with a napkin sketch and left with a brand our regulars actually talk about over dinner.”
[ Letter 04 ]
★ Sunday Post
Postcard from
Studio Stretch
From
Maya Chen
Founder
To
Sunday Studio
“Every deadline was met, every joke landed, and our booking page finally stopped scaring people away.”
[ Letter 05 ]
★ Sunday Post
Postcard from
Fieldnotes Records
From
Jonah Reid
Owner
To
Sunday Studio
“Our old site felt like a filing cabinet. The new one feels like a Sunday market, and the sales agree.”
[ Letter 06 ]
★ Sunday Post
Postcard from
Good Crumb Bakery
From
Priya Shah
Founder
To
Sunday Studio
“They turned our tiny bakery into the loudest shop on the street. Queues out the door, and the logo is on a tote bag my nan refuses to put down.”
[ Letter 01 ]
★ Sunday Post
Postcard from
Moonlit Swim Club
From
Tom Okafor
Marketing Lead
To
Sunday Studio
“Working with Sunday felt like a long lunch with very clever friends. We laughed a lot and launched on time. Honestly, both surprised us.”
[ Letter 02 ]
★ Sunday Post
Postcard from
Hello Plant Co.
From
Lena Voss
Owner
To
Sunday Studio
“Our new website is so easy to update that I now do it for fun on Sunday mornings, which feels extremely on brand.”
[ Letter 03 ]
★ Sunday Post
Postcard from
Paper Kite Cafe
From
Sam Rivera
Co-owner
To
Sunday Studio
“We came in with a napkin sketch and left with a brand our regulars actually talk about over dinner.”
[ Letter 04 ]
★ Sunday Post
Postcard from
Studio Stretch
From
Maya Chen
Founder
To
Sunday Studio
“Every deadline was met, every joke landed, and our booking page finally stopped scaring people away.”
[ Letter 05 ]
★ Sunday Post
Postcard from
Fieldnotes Records
From
Jonah Reid
Owner
To
Sunday Studio
“Our old site felt like a filing cabinet. The new one feels like a Sunday market, and the sales agree.”
[ Letter 06 ]
★ Sunday Post
Postcard from
Good Crumb Bakery
From
Priya Shah
Founder
To
Sunday Studio
“They turned our tiny bakery into the loudest shop on the street. Queues out the door, and the logo is on a tote bag my nan refuses to put down.”
[ Letter 01 ]
★ Sunday Post
Postcard from
Moonlit Swim Club
From
Tom Okafor
Marketing Lead
To
Sunday Studio
“Working with Sunday felt like a long lunch with very clever friends. We laughed a lot and launched on time. Honestly, both surprised us.”
[ Letter 02 ]
★ Sunday Post
Postcard from
Hello Plant Co.
From
Lena Voss
Owner
To
Sunday Studio
“Our new website is so easy to update that I now do it for fun on Sunday mornings, which feels extremely on brand.”
[ Letter 03 ]
★ Sunday Post
Postcard from
Paper Kite Cafe
From
Sam Rivera
Co-owner
To
Sunday Studio
“We came in with a napkin sketch and left with a brand our regulars actually talk about over dinner.”
[ Letter 04 ]
★ Sunday Post
Postcard from
Studio Stretch
From
Maya Chen
Founder
To
Sunday Studio
“Every deadline was met, every joke landed, and our booking page finally stopped scaring people away.”
[ Letter 05 ]
★ Sunday Post
Postcard from
Fieldnotes Records
From
Jonah Reid
Owner
To
Sunday Studio
“Our old site felt like a filing cabinet. The new one feels like a Sunday market, and the sales agree.”
[ Letter 06 ]
★ Sunday Post
Postcard from
Good Crumb Bakery
From
Priya Shah
Founder
To
Sunday Studio
“They turned our tiny bakery into the loudest shop on the street. Queues out the door, and the logo is on a tote bag my nan refuses to put down.”
[ Letter 01 ]
★ Sunday Post
Postcard from
Moonlit Swim Club
From
Tom Okafor
Marketing Lead
To
Sunday Studio
“Working with Sunday felt like a long lunch with very clever friends. We laughed a lot and launched on time. Honestly, both surprised us.”
[ Letter 02 ]
★ Sunday Post
Postcard from
Hello Plant Co.
From
Lena Voss
Owner
To
Sunday Studio
“Our new website is so easy to update that I now do it for fun on Sunday mornings, which feels extremely on brand.”
[ Letter 03 ]
★ Sunday Post
Postcard from
Paper Kite Cafe
From
Sam Rivera
Co-owner
To
Sunday Studio
“We came in with a napkin sketch and left with a brand our regulars actually talk about over dinner.”
[ Letter 04 ]
★ Sunday Post
Postcard from
Studio Stretch
From
Maya Chen
Founder
To
Sunday Studio
“Every deadline was met, every joke landed, and our booking page finally stopped scaring people away.”
[ Letter 05 ]
★ Sunday Post
Postcard from
Fieldnotes Records
From
Jonah Reid
Owner
To
Sunday Studio
“Our old site felt like a filing cabinet. The new one feels like a Sunday market, and the sales agree.”
[ Letter 06 ]
★ Sunday Post
Branding
Why your logo doesn’t need to explain everything
The best logos are a little mysterious. Here’s why we talk clients out of cramming the whole business into one tiny mark.
Ask Sunday
Frequently asked questions
Every project gets one fixed price after our first chat, so there are no surprise invoices. Tell us your budget and we’ll tell you honestly what fits.
How much does a project cost?
Every project gets one fixed price after our first chat, so there are no surprise invoices. Tell us your budget and we’ll tell you honestly what fits.
How much does a project cost?
Every project gets one fixed price after our first chat, so there are no surprise invoices. Tell us your budget and we’ll tell you honestly what fits.
How much does a project cost?
Most brand and website projects take six to ten weeks. Packaging and bigger launches can run a little longer, and we map out every week before we start.
How long does a project take?
Most brand and website projects take six to ten weeks. Packaging and bigger launches can run a little longer, and we map out every week before we start.
How long does a project take?
Most brand and website projects take six to ten weeks. Packaging and bigger launches can run a little longer, and we map out every week before we start.
How long does a project take?
Mostly! Bakeries, bookshops, swim clubs and brave start-ups are our favourite people. If you care about the details, we’ll get on famously.
Do you work with small businesses?
Mostly! Bakeries, bookshops, swim clubs and brave start-ups are our favourite people. If you care about the details, we’ll get on famously.
Do you work with small businesses?
Mostly! Bakeries, bookshops, swim clubs and brave start-ups are our favourite people. If you care about the details, we’ll get on famously.
Do you work with small businesses?
Yes. We design and build in Framer, then hand it over with a friendly training session so you can update everything yourself.
Can you build our website in Framer?
Yes. We design and build in Framer, then hand it over with a friendly training session so you can update everything yourself.
Can you build our website in Framer?
Yes. We design and build in Framer, then hand it over with a friendly training session so you can update everything yourself.
Can you build our website in Framer?
Just a hello. Tell us about your business and what isn’t working, and we’ll take it from there with a free 30-minute call.
What do we need to get started?
Just a hello. Tell us about your business and what isn’t working, and we’ll take it from there with a free 30-minute call.
What do we need to get started?
Just a hello. Tell us about your business and what isn’t working, and we’ll take it from there with a free 30-minute call.
What do we need to get started?
We do. Every project includes a month of free tweaks, and lots of clients keep us on a small monthly plan after that.
Do you help after launch?
We do. Every project includes a month of free tweaks, and lots of clients keep us on a small monthly plan after that.
Do you help after launch?
We do. Every project includes a month of free tweaks, and lots of clients keep us on a small monthly plan after that.
Do you help after launch?
Not on the list?
Give us a ring
Monday to Friday, 9 to 6. You’ll talk to a designer, not a switchboard, and you’ll know by the end of the call if we’re a fit.